Put the FUN back in Fun Center

We just concluded a business development meeting here at the shop. After discussing several fun center related "things", the conclusion was this:

"You can't have fun at the Fun Center,
if the Fun Center aint FUN" !

Seriously... why would anyone, ANYONE, want to go to a boring fun center? It's not just the video games and rides that give the "fun center" it's meaning, it's the EYE CANDY. It's the THEMING. It's the SIGNAGE. It's the overall first impression you make on your clients and in today's economy, if you fail at making that first impression with a fun center, you will fail at keeping that client for your ROI.

Theming helps to create a long lasting memory that is shared amongst friends and family. It transports you to a virtual land of make believe adding to the center's attractions/rides stand out from the competition and thereby helping to make the fun center FUN.

My worst experiences in fun centers have been walking into rooms with nothing but brightly painted walls. How is that supposed to convey fun? Who's idea was it to paint each wall a different bright color and what made them think that dong this would bring in crowds of people?

Are you opening a fun center or looking to renovate an existing one? Remember one thing: Keep the FUN in Fun Center !

Comments

Audrey Brown said…

LOVE THIS, haha, so incredibly true. "Fun it up" has catch phrase written all over it.

June 4, 2009 at 1:26 PM

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